According to the results of a global survey conducted in 2022, 52% of car buyers, primarily in Western countries, said they would like to purchase an electric vehicle (EV) next time.

The growing popularity of EVs is due to the diversification of power and vehicle lineups, including batteries, hybrids, plugs, and in-hybrids, giving people more choices according to their purposes and needs. The pressure to achieve carbon neutrality in the EU and other countries and regions is also driving the spread of EVs.

While the EU has urged the auto industry to phase out internal combustion engines by 2035, a lack of charging stations and infrastructure, as well as persistent range concerns, remain hurdles for consumers considering EVs.

OEMs, start-ups, and other companies that develop, produce, and provide EVs and their parts are also struggling to deal with the complexity of highly digitized vehicle development and shortened life cycles. The automotive industry as a whole needs to respond quickly and appropriately to the needs for new vehicles and related services created by technological innovation.

In order to develop environmentally friendly EVs quickly and at a reasonable cost, a data-driven development environment and a data-driven virtualization strategy are effective.