Original towels to contribute to reconstruction assistance and SDGs in Fukushima Prefecture.

British Hills (Ten-ei-mura, Fukushima Prefecture), a member of the Kanda Gaiyo Group, will sell original towels produced in collaboration with Asano Twisted Silk Co Ltd, which operates a twisted yarn factory, as part of its support for the reconstruction of Futaba-machi, Fukushima Prefecture. By expanding sales of this product, the company will contribute to supporting the reconstruction of Fukushima Prefecture and the achievement of the SDGs (Goal 12 “Responsibility to Create, Responsibility to Use”, Goal 15 “Let’s also protect the abundance of land”, etc.).

The material used is from the Daximete Futaba series, which was jointly developed by Futaba-machi, Fukushima Prefecture, and Asano Twisted Yarn Co. Using Asano Twisted Yarn’s patented SuperZero® (magic twisted yarn) technology, this environmentally friendly product uses 37.5% less yarn than towels made with normal yarn of the same thickness. They are lightweight, soft, quick-drying and highly absorbent. Collected towels are supplied as raw material for recycled cotton, and part of the sales of the Daximete Futaba series is used for tree-planting activities in Futaba-machi, contributing to the achievement of the SDGs (Goal 12: “Responsibility to Create and Use” and Goal 15: “Let’s also Protect Land Abundance”). The collaborative towels will be available at the Victorian Alley gift shop in British Hills and online.

On 8 September 2023 (Friday), the Kanda Foreign Language Group signed a comprehensive cooperation agreement with Fukushima Prefecture and launched the World Insight Project (commonly known as the WIn Project), which uses British Hills as a base for learning about disaster recovery, examining issues while looking at ‘Fukushima’s memories and the present’ through fieldwork and other activities, and disseminating the results to the world. In January 2024, eight English teachers from British Hills visited disaster-affected areas in Fukushima Prefecture to deepen their understanding of disaster recovery. Looking ahead to the Fukushima Innovation Coast Initiative and other initiatives, the project aims to play a role in further regional revitalisation and internationalisation, including in disaster recovery.

Asano Twisted Yarn Co., Ltd. was established in Gifu Prefecture in 1969 as the world’s first twisted yarn mill, and has been designated by a number of major manufacturers as a designated twisted yarn company.After signing a location agreement with Futaba Town in Fukushima Prefecture in 2019, the new Futaba Super Zero Mill will start operation in April 2023, creating employment in the affected area and creating new The company is contributing to reconstruction assistance and regional revitalisation activities, including the creation of jobs and new tourist attractions in the affected areas.

The range includes original British Hills products, imports from Commonwealth countries and seasonal items. Original products are also available in our online shop. Commemorative products for the 30th anniversary of the company are also available.