According to the results of a global survey conducted in 2022, 52% of car buyers, primarily in Western countries, said they would like to purchase an electric vehicle (EV) next time.

The growing popularity of EVs is due to the diversification of power and vehicle lineups, including batteries, hybrids, plugs, and in-hybrids, giving people more choices according to their purposes and needs. The EU is working to achieve carbon neutrality by 2035.
While the EU has urged the auto industry to phase out internal combustion engines by 2035, a lack of charging stations and infrastructure, as well as persistent range concerns, remain hurdles for consumers considering EVs.

At the same time, OEMs, start-ups, and other companies that develop, produce, and provide EVs and their parts are struggling to deal with the complexity of highly digitalized vehicle development and shortened life cycles. The automotive industry as a whole also needs to respond quickly and appropriately to the needs for new vehicles and related services created by technological innovations such as ADAS.

As an issue that is emerging with the EV market trend and its spread, the construction of a data-driven development environment and a data-based virtualization strategy are effective for the rapid development of environmentally friendly EVs at an appropriate cost, and recommended solutions are required to put these into practice. The latest solution to this is SDV and all-individual batteries.