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Electric Vehicle Strategies of Global Motorcycle Manufacturers
Electric motorcycle sales (excluding low-speed electric motorcycles with a maximum speed of 25 km/h or less) in 29 countries worldwide are estimated at 8.05 million units, with China accounting for 80.3% and India 10.7%, with the two countries together accounting for 90% of global sales.
The global electric motorcycle market is expected to grow toward 2035 due to increased demand in India, ASEAN, and Europe, but demand is expected to recede in China, where the birthrate is declining and aging rapidly after 2030.
Under these circumstances, China’s leading electric vehicle manufacturers, such as Yadea, AIMA, and Luyuan, will launch state-of-the-art smart factories with the latest equipment and digital technology, and focus on developing products with the latest battery and motor technology to reduce costs and improve efficiency of electricity consumption. They are also working to strengthen and expand their overseas business, particularly in Europe and ASEAN countries. Honda, the world’s largest motorcycle manufacturer, will launch its electric vehicle business in earnest by launching factories dedicated to electric motorcycles in India and Indonesia around 2027.
In China, electric moped (EM)/electric motorcycle (EV) sales will expand to 8.34 million units in 2021 on the back of large-scale renewal demand due to the introduction of new standards for electric bicycles/electric motorcycles, and then continue to decline.
In India, on the other hand, while subsidies are being reduced, demand for electric two-wheelers is expanding due to the introduction of low-priced models by top selling manufacturers such as Ola Electric Mobility and sales promotion campaigns.
However, the company’s market share has also been declining due to incidents such as arson attacks on dealers caused by users’ dissatisfaction with the after-sales service of Ola Electric Mobility, the top seller. Subsequently, there have been new developments in India, including the introduction of a new electric vehicle policy, PM E-DRIVE, on October 1.