COVID-After the expansion of infection, demand for motorcycles has been growing worldwide due to the expansion of outdoor recreation, personal commuters, and delivery services. Although it has been said that this was a temporary boom, the expanded use of motorcycles has led to a reevaluation of their convenience and economic efficiency, and demand continues to increase in Brazil, major European countries, and other countries where demand for motorcycles had been stagnant.

In Brazil, motorcycle sales were . million units in , but are expected to reach . million units in , . million units in , and more than . million units in . In Italy, motorcycle sales increased from , units in to just under , units in and are expected to exceed , units in . In Turkey, motorcycle sales jumped from less than , units in to just under , units in and , units in , due in part to a surge in new female users, despite high inflation and low interest rate policies In , sales will increase to nearly . million units, despite high inflation and interest rates The forecast is for sales to increase to nearly . million units in , even with high inflation and interest rates.

On the other hand, demand for motorcycles is declining in some countries, such as France, due to restrictions on driving in urban areas and the spread of electric bicycles. In Europe, demand for electric motorcycles has begun to decline since , and is expected to fall further in .

The structure of the global motorcycle market will be affected by the growing geopolitical risks and rapid economic polarization, as well as the rapidly declining birthrate and aging population in developed countries and China.