GAC (Guangzhou Automobile Group), a Chinese automaker that also has joint ventures with Toyota and Honda in Japan.
The company’s R&D center opened an advanced design center in Milan in 2022. Although it has a staff of more than two dozen, the distinctive location, personnel composition, and five concept cars in the past three years show that the Chinese brand is beginning to break out of its traditional shell and explore new dimensions. A journalist who has covered the Italian auto industry there for the past 29 years will report on GAC’s new endeavors in the context of Italian auto culture and car design history.

Why it is difficult to subscribe to a car

Based on our own research, we will overview the extent to which the subscribing of objects has permeated our daily lives. We will also include focus group interviews to understand the deeper psychology of users who subscribe to things. In addition, by benchmarking individual cases of successful non-car subscriptions, and analyzing the factors that have made them popular with consumers, we will examine the future potential of car subscriptions and the keys to their rapid growth.