It has been about 10 years since the word “Omotenashi” became popular with the decision to host the Tokyo Olympics.

The spirit and values of “Omotenashi,” which is to sincerely care for others, respect their feelings, and provide the best experience possible, is extremely important from a marketing perspective.
Effective implementation of omotenashi can be expected to increase customer loyalty and lead to the acquisition of new customers and the creation of repeat customers. Not only that, but it can also promote word-of-mouth and differentiate your brand from the competition, thereby increasing your overall brand value.

Did you know that an Internet search for the word “omotenashi” (hospitality) can be traced back to Sen no Rikyu, the great master of the tea ceremony? It is said that Rikyu’s “Seven Rules of Rikyu,” the most important rules of the tea ceremony, are the starting point of Omotenashi, which is still relevant today.
The word “Omotenashi” is a very cultural word that Japan has built over the course of its history.

Besides the roots of “Omotenashi” born in Japan, would you like to know the difference between service and hospitality and the key points of hospitality?