AWS event for the automotive industry.

The event will showcase the efforts of leading companies in the industry, including Sony Honda Mobility and Toyota Motor Corporation, to address the SDV (Software Defined Vehicle) topic that is becoming widely talked about beyond the automotive industry.
Specific advanced examples from each company in the industry will be introduced, including specific development results and functional explanations of cutting-edge SDV, examples of transformation using digital CX (customer experience), and the construction of a development system linked to In Car/Out Car to accelerate vehicle development.

SDV has the potential to drastically change the commerciality of automobiles, as it is said to be the smartphoneization of automobiles, and after summarizing the expectations for SDV and the challenges to its realization, the changes in automobiles that could be brought about by open SDV will be explained. In addition, Nagoya University’s efforts toward open SDV and expectations for cloud services will be presented.

For example, Sony Honda Mobility will present the advanced mobility experience provided by AFEELA’s Mobility Experience and Sony Honda Mobility’s strategy for SDV, and will exhibit an actual prototype of AFEELA live from Amazon headquarters. This is the embodiment of next-generation SDV.

Honda is currently undergoing many transformations as part of its “second founding phase. To realize this, we are promoting “Software Defined Mobility (SDM),” in which the value provided to users is created centered on software, and mobility is created by enhancing the mutual value of software and hardware. technology is indispensable to realize SDM. He will introduce Honda’s efforts as it continues to take on the challenge of transforming mobility.
Toyota Motor Corporation is trying to overcome major environmental changes through “model change to a mobility company. An important part of this process is thinking and activities focused on CX. In addition to the status of Toyota Motor Corporation’s CX initiatives, we will hear specific suggestions from leading industry experts on the direction in which the Japanese automotive industry as a whole is headed, including operational reforms that were born from a CX starting point.