The 31st East China Import & Export Commodities Fair (abbreviated as Huajiaochang) is the largest and oldest consumer goods fair in East China, organised by nine municipalities in Shanghai, Nanjing, Ningbo, Jiangsu, Zhejiang, Anhui, Jiangxi, Fujian and Shandong provinces, mainly in the East China region, with support from the Chinese Ministry of Commerce. It will run for four days from 12 (Wed) to 15 (Sat) July 2023 at the Shanghai New International Expo Centre.

The fair attracted 4,000 companies and 5,868 booths from 16 Chinese and overseas countries and regions in the previous edition (2019), 452 overseas companies and 530 booths (40 companies and 60 booths in the Japan Pavilion), with a total exhibition area of 126,500 sq m. Including domestic visitors from China, professionals from related industries from 111 countries and regions The exhibition attracted 37,165 visitors, including buyers and media from 111 countries and regions.
The exhibition was organised into five major specialised exhibitions: Clothing & Apparel, Textile Fabrics, Household Goods, Decorative & Decorative Goods, and Modern Lifestyle.

The Japan Pavilion will comprise four categories – Local Authorities and Organisations Exhibit Corner, Gift and Daily Necessities Fair, Japanese Cosmetics and Health Fair, and Japanese Food Fair – with 20 companies and 30 booths. The fair will present ‘Made in Japan’ and ‘Made by Japan’ products to buyers from all over the world who will visit the fair.

Shanghai, China’s largest city, has seen remarkable economic growth in recent years, and consumers’ needs for Japanese products are on the rise.