The electrification of automobiles has contributed to the reduction of CO2 emissions from the power source and noise reduction during acceleration, but driving resistance is rather increasing, and noise reduction during cruising has not progressed as expected.

In addition, automatic driving technology is not a direct means of preventing slipping accidents. Tires hold the key to solving these problems. Tires are important components that have a significant impact on driving performance, fuel economy, braking, handling stability, turning radius, driving performance, ride comfort, vibration noise, and even appearance.

The image of tires as the basis for the development of next-generation vehicles is one that leads from advanced and extensive technological research to the environment, safety, and enjoyment. For those involved in future vehicle development, the relationship between tires and various types of performance will be explained in an easy-to-understand manner.